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Serious Food Co. was launched in July 2015 by  Roger Holmes. Our inaugural product, Serious Popcorn was a natural start.

Roger has corn in his blood . Raised on a farm that was passed from his great-grandfather down through three generations, Roger spent his childhood helping harvest corn. With an entrepreneurial spirit, an eye for design and a passion for organic food, Roger’s idea for a contemporary take on corn was born.

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